Expand your spectrum of freelance writing profit centers ... and quadruple your writing income ... as a versatile, multifaceted freelancer with more projects and clients than you could ever hope to handle - starting this year!
In 1982, I began my career as a freelance copywriter working in an extremely narrow niche....
My work consisted almost entirely of writing product brochures ... for industrial companies ... selling process equipment to engineers.
After all, that was what I had done in my full-time job before I quit to go freelance.
My earnings in that first year of freelancing were only $39,000.
It was enough for a single guy to live on in 1982 ... but nothing to write home about.
Then I got a call from a prospect. She needed a brochure. Fair enough. Brochures were what I did.
But she needed it for a commercial bank.
I had never worked in banking ... knew nothing about it ... had no samples ... no experience.
But she was in a hurry -- and never even asked about my banking experience or samples.
And she had no problem with the fee I quoted her - which was quite a bit higher than I was charging my industrial clients.
Her only question was, "When can you start?"
To make a long story short, I wrote the banking brochure ... got paid ... and she hired me to write half a dozen additional brochures for her commercial bank that year.
At the end of the year, I had made $85,000 - more than double my freelance earnings for the previous year.
And I had discovered a key principle to multiplying my profits as a freelance writer:
Specialization pays. Specialists are more in demand than generalists. I was the copywriter industrial companies came to first for equipment brochures.
But, there were only so many industrial equipment companies that needed brochures or hired outside copywriters to write them.
By being willing - and able - to expand beyond my narrow specialization to adjacent fields (e.g., writing product brochures not just for equipment companies but for banks, software publishers, consumer appliances, and many other products), I quickly doubled and tripled my freelance writing income.
Yes, you should develop a specialty. But you shouldn't lock into it with zero flexibility.
It's the versatile, multi-faceted freelance copywriter who maximizes his work flow, client list, fees, and writing income ... making $100,000 to $200,000 a year or even more.
I gradually expanded my scope from just industrial equipment to software and other high-tech products ... from brochures to Web copy ... from direct mail to e-mail marketing ... from promotional copy to content ... from magazine ads to online ads ... from company magazines to e-zines.
And each time I did, I had more companies wanting to hire me for more projects - multiplying my annual earnings many times over!
Eventually, my gross freelance writing income climbed to over $700,000 -- enabling me to accumulate a seven-figure net worth along with a degree of financial security -- and independence -- few freelancers enjoy.
Now, I want to show you how to make more money writing multiple types of projects for many different clients. If you will let me. It's really as easy as 1-2-3....
Multiply your Writing Profits:
Step 1: Become a Multi-Faceted Copywriter
In CD #1, veteran copywriter Bob Serling and I have a wide-ranging discussion on what it takes to write copy that sells for both business-to-business and consumer clients - enabling you to serve the maximum number of copywriting clients possible.
- The #1 difference between b2b and consumer copywriting. Plus: how to get B2B direct mail past the assistant ... and onto the prospect's desk.
- How to close the sale - and get the copywriting assignment - even when other writers have better credentials.
- How to prepare for a copywriting assignment and gather the source material you need to write the piece.
- How to "program" product knowledge into your brain so thoroughly that you can literally write your copy without even looking at your notes.
- Why I spend half my time on any copywriting assignment on research - and far less than half my time writing - and why you should, too.
- Must copy be creative to break through the clutter and sell? The answer may surprise you.
- The 3 most important elements of any ad or sales letter. Also: how to find the ideal products to sell to your market.
- The most common mistake made in writing long-form copy -- and a simple technique for avoiding it.
- How to create an extremely compelling offer that your potential customers cannot resist.
- Why your copy should not start with the product ... and what you should put in your lead instead.
- Using "negative copy" to compel your prospects to read and respond to your copy.
- How to write effective headlines for magazine and newspaper display ads.
- Easy techniques for making long copy much more readable and less intimidating.
- 3 ways to craft more persuasive and irresistible guarantees. Also: how to make your offer really pop out on your layout.
- Generating more orders with exclusivity, limited supply, and the "takeaway close."
- Best layouts for lead-generating and mail order direct response space ads.
- How to design sales letters that grab the reader's eye -- and keep him reading -- page after page after page.
- What direct mail formats work best - letter packages vs. magalogs vs. self-mailers?
- How to market and sell products and services in a recession or soft economy.
- And so much more....
Step 2: Make Money Writing White Papers
In the good old days, everything a copywriter did was sales copy: sales letters, print ads, and other text designed to generate an order for a product.
Today, the big trend is marketing by giving away free content - and copywriters are increasingly called upon to write that content.
In CD #2, white paper guru Michael Stelzner and I talk about the art and craft of writing white papers - in particular, how to balance giving away free content the reader finds useful -- with subtly convincing him that your product is the one he should buy.
In this segment, you will learn:
- How the Internet has revolutionized the marketing of business-to-business products and services.
- Marketing industrial and technical products with free how-to content offers.
- How white paper marketing bypasses the business press -- and gets your product story directly to the end user.
- Russell Kern's simple, no-brainer secret for multiplying the return on your marketing dollars tenfold.
- Your marketing should NOT sell your product or service. Here's what it should sell instead.
- How technical must the content of a white paper be? The answer may surprise you.
- Using white papers to overcome sales objections ... and solve marketing and selling problems.
- The future of white paper marketing in a social networking world - what role will free content play in Web 2.0?
- Overcoming your prospect's natural skepticism and resistance to online sales messages.
- 2 reasons why you should market by educating your prospects rather than through hype and hard-sell.
- How writing and publishing white papers helps establish you as a thought leader in your field.
- The "silver persuasive bullet" - what it is and why it should be in virtually every white paper you write and publish.
- The one risk of educating your market ... and how to prevent it from costing you sales.
- The 4 modes of learning - and how your content-driven marketing campaigns can appeal to each.
- How to write copy to appeal to the modern consumer's limited attention span.
- Creating white papers as an incentive to respond to lead-generating or mail order offers.
- Using a "free on free" offer to build your opt-in subscriber list.
- Converting Web traffic to qualified leads by offering a free white paper on your landing page.
- Turning more leads into appointment or sales with an online conversion series.
- Generating sales leads with pay-per-click advertising that offers a free white paper or report.
- How to identify hot prospects at the moment they are searching for what you are selling.
- Maximizing online revenues and sales by driving traffic to your landing pages.
- How to capture the e-mail address of prospects who leave your site without registering or making a purchase.
- The easiest way to overcome the user's skepticism when she arrives at your web site.
- How much information should you gather from prospects before allowing them to download your free white paper online?
- A powerful way to bond with your subscribers and prospects online, build your e-list, and market your white papers.
- And more....
Step 3: Creating Great Content That Sells
In CD #3, Profiting from Your Content in the Internet Age, best-selling author Roger Parker and I discuss all sort of different ways you can make more money from your freelance writing and content.
- 4 ways you can make a lot of money from your writing in the Internet age.
- How to make money "filling a gap" in the reader's knowledge -- and the marketplace.
- How to get so busy in your freelance writing business that you never have to worry where your next assignment is coming from.
- How to attract new clients by writing how-to articles for the trade publications they read.
- How to promote yourself by giving free talks on your area of expertise at association meetings and local college classes.
- The secret of having "a lot of balls up in the air" for ensuring freelance writing success.
- Choosing writing topics that bring you the most pleasure, fun, money, and sales.
- Capturing random ideas and converting them into profitable writing projects.
- The biggest difference between struggling writers vs. successful and prolific writers.
- Finding a great subject for your next book - and the one topic you should NOT write about.
- Turning your interests and hobbies into money-making writing assignments for fun and profit.
- Must you be the world's top expert to write a book on your topic? The answer is determined by the "90/10" rule.
- How to establish yourself as a top writer in your niche, market, or topic.
- Writing and publishing content to promote yourself and your business.
- Keyword research and discovery tools that can help you determine whether there's significant online demand for information on the topics you want to write about.
- A fill-in-the-blank template for creating free content and paid information products on any topic.
- Free content vs. paid content - the same information or different? Here's the guideline to follow.
- The awful truth about mainstream book publishers ... and a much more lucrative alternative for publishing your content.
- How to eliminate wasted writing time and effort - and sell virtually everything you write.
- Compiling, recycling, repurposing, and reselling your content in many different formats to multiply your freelance profits.
- Why writers should always wear shirts with pockets.
- Building self-promotion and back-end product sales into everything you write or publish.
- Maximizing your personal freedom and financial independence with multiple streams of freelance writing income.
- Tips and techniques for doubling or tripling your personal productivity and increasing your writing output.
- Does following your passion always bring money and success? The surprising truth you need to know.
- How to make a lot of money as a freelance writer - even if you are not "creative" or do not consider yourself a literary artist.
- The most important prerequisite for success as a writer ... and how to acquire it in spades.
- My proven 3-step process to help you write better and faster - acquire, organize, explain, & polish.
- How to express old ideas and information in a fresh and compelling way in your writing.
- The 1-hour incremental work method for super-productive writers.
- How to write books that define, establish, and promote your personal brand.
- How to turn every book you write into a sales brochure for your writing, speaking, consulting, and information products.
- Avoid this lazy writer's mistake of writing with too many hyperlinks as a substitute for your own text.
- How to produce and sell successful, valuable information products on subjects you know absolutely nothing about.
- The most profitable skill you can possess as an Internet information marketer (hint: it's NOT writing).
- And so much more....
Act now and save $50
The list price of Multiply Your Writing Profits is $127. But order now and it's yours for only $77 - a $50 discount off the regular rate -- less than I charge for just 10 minutes of my time.
But that's only what you pay if my advice helps you double or triple your freelance writing income - quickly, easily, and efficiently.
If it doesn't, your cost is zilch. Zero. Nada. Nothing. That's because you can....
Use it risk-free for 90 days
As with all my training programs, Multiply Your Writing Profits comes with my iron-clad money-back guarantee.
That's right: If you are not 100% satisfied with Multiply Your Writing Profits for any reason ... or for no reason at all ... just return all the CDs (yes, including the bonus CD; see my P.S. for details) to me within 90 days.
I'll refund your $77 payment in full. No questions asked.
That way, you risk nothing.
So what are you waiting for? You have thousands of dollars in extra writing income to gain. And there's no commitment or obligation. My friend, you can't lose!
To order Multiply Your Writing Profits on a 90-day risk-free trial basis, just click below now:
P.S. Order Multiply Your Writing Profits today and get a FREE Bonus CD, How to be a Highly Paid Copywriter as a One-Person Business.
In it, you'll discover:
- 4 simple steps to becoming a six-figure freelance copywriter - without hiring a staff.
- Finding a profitable copywriting niche or "micro-niche."
- How to keep busy with lucrative assignments all year long - and avoid the "crisis-lull-crisis" rhythm that plagues other freelancers.
- The "MAD" formula for separating serious potential clients from casual inquiries and time wasters.
- An easy way to double the number of sales leads you get from visitors to your freelance copywriting web site.
- How and why to put your portfolio and client list up on the web - and use it as a selling tool.
- Overcoming the buyer's skepticism with powerful client testimonials.
- Marketing your freelance copywriting services by writing and publishing a free e-newsletter.
- How to generate a steady stream of inquiries to keep your new business pipeline full all year long.
- How to get free advertising in the industry trade publications your potential clients read.
- How to generate leads and close sales by offering a free Copywriting Information Kit ... and what to put inside it.
- Boost your marketing results and inquiries with a free "bait piece."
- Establish your reputation as a marketing expert by giving talks and teaching classes.
- Double your personal productivity for a 100% increase in freelance writing revenues.
- The "green sheet" method for capturing business card from 90% of the audience whenever you speak.
- Gaining visibility and enhancing your reputation by writing how-to marketing books and articles.
- Triple your sales closing rate with these 3 proven follow-up techniques for turning more prospects into paying clients.
- Using simple PR to get the media to write about you favorably.
- Achieving and maintaining your status as an expert, in-demand copywriter in your niche or specialty.
- 7 ways to keep clients satisfied from first meeting through completed project - so you get repeat business and referrals.
- And more....
To order Multiply Your Writing Profits ... and get your FREE Bonus CD ... just click below now:
Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $700,000 a year from his writing, and became a self-made multi-millionaire while still in his 30s.
McGraw-Hill calls Bob "America's top copywriter." A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.
Bob is the author of 70 books including The Copywriter's Handbook (Henry Holt) and Business-to-Business Direct Marketing (NTC Business Books). He has published more than 100 articles in such publications as Subscription Marketing, Direct, Business Marketing, Writer's Digest, and Amtrak Express.
Mr. Bly has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer. He was a featured speaker at the 2006 annual conference of the National Speakers Association.
about Bob Bly
"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
--Jim Romano, DataForceOne
"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer."
--Aaron Griffith, The Griffith
"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
--William McElleney, IBM
"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings."
--Paul Connors, Copywriting Manager, A large financial services company in the Chicago area
"Bob...your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
--John A. Fallone, IT Group International
"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected - which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back - he nailed it the first time. Wow."
--Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.
"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."
--Michael Manoussos, Manhole Barrier Systems
"Great white paper! I'm in favor of the entire submission. Please congratulate Bob on a great effort."
--Michael C. Howard, Chasm Recovery
"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."
--Brian Kurtz, Boardroom
"You did an excellent job. It's been a pleasure working with you on this project."
--Edward Brunet, Decatur Professional Development, LLC
"Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that."
--Chris Pickering, MeritDirect
"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
--Don Libey, Libey Incorporated
"In my opinion, you are the best copywriter in the software industry."
--Judy MacDonald, Director of Marketing, Direct Response
"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."
--Craig Simpson, Ken Roberts Company
"Bob, It's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."
--Alejandra P. Bigai, Romanicos Chocolate
"Thanks again for a great job."
--Davis Ross, Ross Advertising
"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"
--DP Jovine, Tycoon Research
"Great job - I'm always amazed at how you can boil the complex down into simple terms. It flows very well."
--Kyle Hodgens, Capital Financial Media
"Thank you for the copy. I see why you're the expert. It's so simple, it's brilliant."
--Sau Hyoung Pak, Big Machine
"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business."
--Joshua Andrews, Health Solutions, LLC
"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale... can't ask for much better than that."
--David Galland, Casey Research
"I loved the ad! I don't see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can't wait to see how it does. Thanks so much!"
--Alice Wessendorf, Agora Health Book
"I show off the work that we did on lead generation for negotiation -- as well as the conversion program from HMCL -- as big successes."
--Paul Szymanski, Harvard Business School Publishing
"Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies."
--Ingrid Boney, II
"Thanks, Bob! You are awesome to work with."
--Matt Morsa, Stock Secrets, Inc.
"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
--Joe Culotta, Natural Medicine Co.
"I am happy to report to you that your piece out produced the 4 other packages we tested against it. I want to talk to you about another project...."
--Nick Roumi, Pacific Coast Funding
"This is an outstanding letter. Really nice work!"
--Paul Szymanski, Harvard Business School Publishing
"Like the package ... the tone ... I think it's excellent."
--Bill Caskey, Caskey Sales Achievement
"We are very pleased with your copy approach because your copy seems to speak to the neurologist better than the copy in previous promotions. Moreover, your copy presses the sell better and more effectively. I really value your direct marketing copy capabilities and I'm thrilled to have you working with MedLink."
--Jim Chacona, MedLink
"Just wanted to take a moment to sincerely thank you for the hard work and energy you've poured into the Sinatra product package. You are a joy to work with."
--Gail Diggs, Phillips Health
"Thanks again... you did a great job."
--Caleb Cherry, Capital Financial Media
"You are a genius! I rarely love copy this much from the get-go. You hit it on the head!"
--Sara Pond, Nightingale-Conant "The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
--Charles Mizrahi, Stealth Stocks
"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!"
--Mark Amtower, Amtower & Company
"I found your ad copy compelling, powerful...even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!"
--Ashley Earnhardt Aiken, Thomas Nelson Publishers
"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn't stop themselves from responding."
--Richard Scheffren, Dynamic Changes Hypnosis
"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well."
--Pamela Clements, Thomas Nelson Publishers
"Your work for me is outstanding."
--Thomas Massie, BRIDGELINE Software
"Your copy looks great. Thank you for the great job. I want you to know that one of the things I'm grateful for this year is meeting you and developing a relationship which is beneficial to both of us."
--Jack McDonough, U.S. Tax Corporation "A special thanks to Bob for doing a superb job and making this work so well. I felt like a brilliant puppet in your hands."
--Michael Masterson, AWAI
"Even though he refuses to admit it, Bob is THE Direct Marketing guru ... or, at the very least, he's mine."
--Jill Perri, American Consultants League
"Great copy! I love it!"
--Marlene Jensen, The Newsletter Group
"You've done great work with this package. I'm sure it wasn't easy doing all of the research to get all of the facts you've assembled. I learned things reading this package and I think for tech investors, this level of detail and fact finding provides a lot of credibility. I think it's a winner."
--Porter Stansberry, Porter Stansberry's Investment Advisory
"The postcard copy is super!"
--Gary Yondol, Media Planet
"Bob’s ad is doing great!"
--Kusko, Dynamic Changes Hypnosis
"Thanks Bob. I appreciate all your work."
--Paul Goldberg, PJ Promotions
"I am thrilled with your package, it is doing great - will roll out as the control."
--Chris Gast, Intuit
"Your package for AWAI’s desktop design course won the test, outperforming our other package by over 50%."
--Katie Yeakle, AWAI
"Just wanted to let you know that as of today we have a 13.5% response (orders, not just click-throughs) for Stealth Stocks from the e-mail you wrote for us."
--Gary Mizrahi, Stealth Stock
"Great job on the Turnaround Report; it’s been a huge success. We’ve had an incredible product launch, with hundreds of free trials in the first week."
--Marc Stockman, TheStreet.com
"We received the letter. Our first and probably lasting impression is great. Paul is usually very skeptical but he really likes it. I know we want to stick with the first impression. It looks like it may be perfect. We are very impressed."
--Frank Lardino, Investors Alliance
"Just to let you know we have been using your 8 ways letter and brochure that you did for us last year with great success. We decided to double our monthly direct mailing. Things are really taking off. I can only attribute that to our increased direct mail program. Thank you for helping us get an effective package together."
--Ray Hardee, Engineered Software, Inc.
"The letter you composed is terrific. We like your text, and we also like the promotional ideas you’ve incorporated into the package as a whole. Thanks a lot for your efforts."
--Maureen Neary, Tower Media.
"Nice job on the white paper. It’s a treat to have my name on it."
--Raymond S. Elman, Bridgeline Software, Inc.
"Your ‘Double Your Money’ headline won with a 1.07 response rate. Just to let you know, this offer did better then the two before it did (all of which were after the new editors took over). I rarely see copywriters that go the extra mile like you do. I really appreciate it."
--Amanda Hath, KCI.
"Your e-mail to promote ETR pulled double the response and three times the gross revenue of the control, with a 45% increase in average order size."
--Lisa Bruette, Agora Inc.
"We’re very pleased! The piece you wrote has at 43 days resulted in 204 orders and 165% ROI. I have submitted a new mail plan for a rollout for 200,000+ pieces. You’ll be getting a royalty payment for this."
--George Rayburn, The Dan Ferris Power Report
"The new copy for the Safety Training Presentations piece has been approved! Thanks for your work on this piece. I appreciate all your help - especially the quick turnarounds!"
--Kim Rubel, Business and Legal Reports
"It was a pleasure to work with you. Your stuff just works. You are the best money I’ve ever spent. Thanks a million!"
--Gail Coopersmith, Coopersmith List Consultants
"Your copy was right on target and played a major role in one of our most successful new product launches."
--Joan Damico, GretagMacbeth
"Just wanted to let you know how much I enjoyed working with you and reading your manuscripts of Bits and Pieces for Salespeople. You certainly knew what the readers wanted since it showed in the circulation figures."
--Joyce Restaino, Economics Press
"We’re still running both projects you did for us last time. They’re still pulling. Great stuff."
--John Leper, Stanford International
"I am excited about the brochure ... just sent it off to the printer. Thanks for all your hard work."
--Lori Hooven, Thomas Nelson Publishing
"This is great. It’s amazing the difference of this and what we receive from our agency. Thanks for the quick turnaround."
--Chris Weasmer, IBM
"Thank you for you recent contributions to the past couple of projects. Your efficiency and valuable insight has really helped each project to run smoothly ... and of course, has made my job much easier. It seems our clients have been just as pleased."
--Celine Goget, Fourth Avenue Marketing
"The first four times your half-page, 2-color ad ran in Chemical Engineering it was the highest inquiry generating ad in the magazine. It even outscored full pages and spreads."
--Bob Berner, Robert K. Berner Associates
"Thanks Bob. Wonderful press release. I knew you’d have fun with this one."
--Joy Contreras, Edith Roman Associates
"Thank you very much for the invaluable advice on our mailing piece. We found your ideas helpful and stimulating, [and] have been able to integrate nearly all of your suggestions into the piece."
--Greg Richey, U.S. Capital Resources
"We still are using [the package you did for us]. It still beats all challengers to the control."
--Mark Friedman, Medical Economics
"I appreciate your consulting efforts. You’ve made our messages sharper."
--Gloria Anderson, The New York Times Syndicate
"Thanks for the great work you did on the pages for the Web site."
--Steven Cwiak, SRW Technologies
"Your Growth Stock Winners insert pulled a 2.32% response. I was very pleased."
--Abbe Pascal, KCI
"Thanks for a terrific job."
--Marc Russman, IBM
"Thanks for your copy on this effort for our client. They were extremely pleased, as were we."
--Bob Young, Sefton Associates
"Thanks so much for the great copy."
--Judy MacDonald, CrossWind Technologies
"Thank you for all your comments on our brochure. It now seems to talk more directly at our audience and get their attention with copy that will get them thinking and acting on our offer."
--Paul Lichtman, Sensory Computer Systems
"My initial mailing was 1,677 letters into 31 states for a 3.28% rate of response. That rate is terrific."
--Dick Barry, Management Consultant
"Many thanks for all your help. Great job! We will of course be coming to you in the new year for further work."
--Jonathan Andresen, Nortel Networks